Mobile marketing success depends on the ability of brands to tap new channels

The binomial mobile devices and online media is a field still to explore, another way to reach the customer more direct and personal way. This new scenario demands new practices, new strategies and above all, because it is open to experimentation and new possibilities. Helps uncover patterns of behavior, detect trends and new market niches.It is
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Managing criticism on social media to generate influence and trust

It is indisputable social action confluence of two increasingly bonded areas.We have our business plan, strategies and actions to perform clearly defined and thus, we aim both to our target audience, and our allies. Until relatively recently, actions to achieve either goal were clearly differentiated. However, the arrival of the “consumer experience” as the core of
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