Not all websites are created equal.
Some websites look beautiful, but they don’t offer the conversion rates that their owners would like them to, and this is often due to ineffective web design concepts.
Nobody wants a website that doesn’t perform its function, so if you’re not happy with the return on your investment, maybe it’s time to implement the following rules:
Always use responsive design
A recent article in Forbes points out that responsive design not only saves time and money, but it also ranks higher with search engines. This makes it much more likely that prospective customers stumble across your website in the first place. Once they’re there, they can view your content, goods and services, no matter what device they use to access, making it far more likely that they’ll stick around long enough to make a positive interaction with your business.
Check your site loading speeds
A stunning website may promote your business objectives, but if it takes any longer than three seconds to load, there’s a good chance that the majority of your web visitors will never actually get to see it. That’s because the internet has made us all impatient, so waiting any longer for pages to load quickly sees visitors clicking back to search and selecting one of your competitors’ sites instead.
This isn’t hard to fix, but it takes good knowledge of website coding, so it’s best left to the experts. Expert help doesn’t have to blow the budget, so whether you’re looking for web design in Cheltenham, Cambridge or Clapham, you’re certain to find a suitable agency that will do the necessary work without blowing your marketing budget. Simply Google businesses in your local area, such as ‘web design Cheltenham’ to find suitable options.
Examine your website statistics
If people are visiting your website but failing to convert, it’s important to study your website analytics to understand why. Could your calls to action be clearer perhaps? Or is your website’s navigation letting you down? Perhaps your ecommerce platform is losing prospective customers during the checkout process?
Once again, this is probably something that you’ll need some help and advice with, so don’t be afraid to spend money getting to the root of the problem and fixing it as a matter of urgency.
