It’s a rare business that doesn’t have a website these days, but just building a site isn’t enough. You also need to make sure it’s kept in good condition as a site that has problems is one that people won’t want to come back to.
Stay secure
WordPress is by far the most popular content management system for websites – https://w3techs.com/technologies/overview/content_management/all/. While that has many advantages in terms of the number of plugins and themes available, it also means it’s an attractive target for hackers. Keeping your site secure is therefore essential.
Make sure you know how many people have access to make changes to your site and ensure that they follow good password practices. You might also want to enforce additional restrictions such as ensuring that admins can only log in from particular IP addresses.
Stay up to date
The open source nature of WordPress means there are lots of plugins and other options available to customise your site. Companies offering WordPress web design in London such as https://happy2host.com/ will be able to advise you on the best ones to use to improve the look and functionality of your site.
It’s important to make sure you’re using the latest versions, however, as old software can provide a backdoor for hackers. This doesn’t just apply to plugins, the core WordPress software itself needs to be kept up to date too. This will not only keep the site secure but you will always have the latest features and best performance too.
It’s always a good idea to have a backup copy of your website should something go wrong. Many people assume that their hosting company will keep a backup, but even if this is the case you will want to keep your own offline copy as an extra safety measure. If your site becomes corrupted or compromised in some way you will be able to reinstall a clean copy.
Stay useful
Whatever your business, it’s important that your website serves the needs of your customers. You need to ensure that it’s easy to find the things they will come to the site for. It also needs to load fast and look attractive. Make sure that all the links work and that you keep the content up to date with a regular refresh and new material.
