Internet marketing is used increasingly by all kinds of businesses. Corporate giants, sole traders, home based businesses or online businesses. The introduction and success of internet has made it possible for everyone to establish an online business. The process of setting up is no rocket science and requires minimal capital. Your workplace can be your own home and no need of a fancy degree to back your business.

The first step to setting up an online business is to find out what you are good at and what your passions are. If you have expert knowledge on a particular subject then it is ideal for you to choose this as a topic of your business. You could utilize all your knowledge by making an eBook and selling it on your blog or website. You do not even need expert help in creating a blog or website. There are countless free resources online that will guide you how to create a free blog or website.

Once you have a blog ready to share with the world, your next step is increasing your search engine ranking. A tip to help you with this: use SEO tactics since they are very efficient in improving your rankings. There are many free resources available online to help you get started. Other effective methods of promoting your site are:

1. Article Marketing – this refers to writing good content for articles and publishing them on article directories. You can choose from a wide range of article directories that will publish your free articles. Do not forget to add the link to your website in the resource box. If people are looking for the product you are promoting, then this will prove to be a very effective method.

2. Pay Per Click Marketing – commonly known as PPC, it is a widely used method of marketing. But this comes with investment. To get large traffic, you can advertise your website on Google, Bing and Yahoo for a fee. It is highly effective and very easy to do if you, in fact, know how to use it. Do not use this if you do not have complete knowledge of this method.

3. E-mail Marketing – the method that has the highest success rates is E-mail marketing. In exchange for potential customers’ e-mail addresses give them a free eBook. A long mailing list is a major asset for an online business. You could send them valuable information and updates about your product. This way you could push your products to your recipients. This increases your chances of potential sales. You can send out emails regularly too.