In the earliest days of the internet, a website could act as a simple online placeholder for a business. Merely having a website at all was sufficient to satisfy online browsers.

Those days are long gone, however. Nowadays, a website has to fulfil more criteria than simply existing. Design principles are constantly evolving, leading many pundits to suggest that the website can now be considered a work of art in its own right.

According to a recent article in Design R Fix, art movements from throughout history are now informing current web design trends. Although the art of modern web design has its own unique niche, it’s still informed by art movements and trends from previous decades and even centuries.

Of course, you do not need to be an expert in the history of art to commission a website, but you can reasonably expect your web design team to have a thorough understanding of the subject. Whether you opt for a London-based agency or a Yorkshire web design team such as www.etempa.co.uk to create your website, you can expect a clear, relevant and functional website that looks great and displays seamlessly across all devices.

Pop Art

One of the most obvious influences on modern web design is the Pop Art movement, which became famous around the world thanks to Andy Warhol and his iconic paintings of Campbell’s soup tins. With its heavy reliance on the use of bright colours, it’s hardly surprising that this is an art form that has featured heavily across the pages of the internet.

Bauhaus

With its striking blend of function paired with beauty, it’s hardly surprising that the Bauhaus movement has found a new online audience. The main purpose of a website is to provide visitors with artistic representations of the goods and services they crave, which plays right into the underlying ethos of Bauhaus ideology.

Renaissance

Credited as being the birth of perspective, the Renaissance movement paired beautiful artistry with realistic elements that grabbed the attention of viewers. This is something that website designers strive to create with modern websites as they aim to design beautiful sites that draw the web visitor in, guiding them through the process from start to finish and ending with a clear Call To Action.