Basic Online Marketing for Smaller Businesses
Finding new customers and keeping existing ones are important tasks for any organisation. The problem for many smaller organisations is that they don’t have time for marketing, as running the business takes up most of their time.
According to a study, business owners are worried about this, but fortunately the availability of the internet opens up new routes to customers which simply weren’t available a few years ago.
Start with a Site
Having a website for your business is a first step, as it allows customers to find you. For many people the internet is the first place they turn for information, so if you don’t have a site you’re almost certainly missing out.
A website doesn’t have to be elaborate as long as it gets across some basic information about what you do and how to get in touch. Choose a good web design agency in London or elsewhere, and they’ll be able to advise you on how to build an effective site and how to keep it up to date.
It’s important that your site is optimised for mobile use, as increasingly smartphones and tablets are the way people use the Web. A brand innovation agency such as Blondideasgroup will be able to build you a site that works correctly across all devices.
The growth of social media makes it much easier for people to share their views about products and businesses. That’s fine if they’re praising you, but you need to be able to look out for negative comments too and try to respond to put things right.
Social media sites like Facebook and Twitter can provide a good way of doing this, but not everyone uses them. It’s therefore important to have a comments or feedback section on your own website too so that people can get in touch if they need to.
Depending on the nature of your business, some social sites may prove to be more effective than others. If you’re providing business or professional services, for example, a site like LinkedIn is likely to be a more useful platform than Facebook.
The key to any form of marketing is getting your message in front of the right people. The internet is no different in that respect; you simply need to learn to use it to your advantage.