Google says it will stop reading our Gmail emails for advertising purposes
Yes, it sounds incredible and we are incredulous to a certain extent. Google just published an update for its famous Gmail service, where they guarantee that from today they will stop scanning the content of our emails to show us publicity.
One of the most controversial decisions of Google comes to an end, a decision that has brought serious legal problems to the company since 2011, because in the end nobody wants them to spy on their conversations. Although it should be noted that Google is not the only one that does it, there we have the case of Facebook, Twitter, Yahoo and even Microsoft with Outlook, since in the end they are “free” services where we are the product.
Looking to promote trust
Diane Greene, senior vice president of Google Cloud, mentions that as of today the free version of Gmail will stop reading our emails for advertising purposes, aligning with what is currently happening with the paid version of Gmail, the one included in G Suite.
According to Greene, corporate clients of G Suite expressed their concern about possible privacy problems of their data , something that the executive explains that has never happened in the premium version of the service. But now, in order to increase trust among corporate customers, Google extends this to the free version of Gmail.
Mind you, this does not mean that the free version of Gmail will stop showing ads, likewise nothing is mentioned about scanning for other Google services, you will only stop using our information for digital advertising purposes, nothing more. According to Google, now the information you need to display ads will be obtained through searches and browsing habits on websites.
Without a doubt this is an interesting decision that seeks to give certainty and security to one of the most used services of the company, which today has more than 1.2 billion users. This also means that Google is looking to boost its participation in the business market through G Suite, a platform that continues to grow and does not want to be damaged by these types of privacy issues that can be used on the other hand.