Why are we still wearing jeans?
The humble denim jean has been a constant fashion staple since it made its appearance at the turn of the century. It remains something that most people have somewhere in their wardrobe even if it’s as a jacket. Denim does fade over time and if it’s looking like your range is getting worn out it might be time to invest in some new ones. Here’s an idea. Go to EJ Menswear and look for Men’s Levi’s jeans to sort yourself out with some new bits of gear.
Jeans were first woven in the USA by Levi Strauss. Strauss recognised the hardiness and worthiness of this clothing having seen it worn by French rural peasants. The hard wearing material was perfect to what Strauss had in mind. Utilising the vast cotton fields that were sprouting up everywhere in the country Strauss used a cheap blue dye to colour his creations. He also made sure that the stitching was strong and robust to keep the whole thing together. His plan was to sell this product to the Cowhands out on the ranges but this was not his primary market. He saw the increasingly urban population moving into the cities and towns looking for work and needing a cheap outfit to do it in.
Therefore, you’d more likely see a Henry Ford employee in a dungaree of jeans than a cowboy. This example of everyday USA workwear was then to find an audience with the youth of the day. Once it found its way to them its future was assured.