The website brief is an outline of your project’s goals, requirements and constraints. This allows prospective web service providers to determine if they are the best fit for your project and what your project’s timeline and budget is.
A brief summary:
- Clarifies the scope of the project
- Saving time on project discovery
- Reducing the risk of expensive assumptions
Your website brief checklist
- Consider your organisation
- What are the main problems that you are trying to solve?
- Who is the audience you are targeting? Consider Website Design Surrey for advice.
- Include an analysis of the competitors
- Explain the scope of website and its features
- Outline project responsibilities
- How do you plan to measure your success?
- Include legal requirements and technical requirements
- Describe the timeline of the project, key contacts and agency needs
About your organisation
Most briefs fail to include background information about the company or organisation. It is helpful to include links to existing offline/online marketing collateral. However, a brief overview of your organisation is also very useful at the briefing phase. For advice on Website Design Surrey, visit Akiko.
Start your brief by introducing the following information:
- When was your organisation founded? What is your location? What are your main products and services?
- Include details about yourself. What do you stand for? What is your mission and vision? What makes you different from your competitors and what is your goal?
- What is your main message for the website?
