If you know a little about SEO, then you might be wondering what trends to look out for in the near future. Here are some trends that have been identified:

AI – AI is increasingly influencing how people interact with online content. An AI algorithm named RankBrain impacts the way a site is ranked on search engines. The tool has the ability to continue learning and improving over time. While Google won’t give away too much about what RankBrain is looking for, it has been deduced that the user experience is the most important factor.

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Mobile First – Since 2019, Google has prioritised mobile-first indexing. This means that it looks at mobile versions of a site before anything else. It is estimated that nearly 75% of internet searches will be carried out on mobile devices by 2025. For assistance in SEO Services, take a look at https://www.rycomarketing.ie/seo-services/

Focus on EAT – Google’s principles of EAT stand for expertise, authoritativeness and trustworthiness. There will be much more focus on these principles in the future and will be used to judge the quality of a site’s content.

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Predictive SearchAI is also being put to good use in the field of predictive searching. AI will identify patterns in behaviour so the user won’t need to type in a search query. To access, Google Discovery is required. It is most likely that location, app usage, search and browsing history and calendars all play a part in the AI learning.

Video Content – Going forward, video content will become increasingly important. It is predicted that video content will surpass all other types.