Facebook and Twitter are played from the beginning the time and attention of users. Both want to capitalize on their interest in being informed or share content of interest with his contacts to monetize in the form of advertising.

There are the brands to invest in one or the other depending on their convenience and the possibilities they see in them to connect with their target, create a strong community or handle inquiries from consumers.What is better for a brand? Obviously it depends on the objectives, target and other conditions of the social strategy of the company, but we can summarize some thoughts that make give the balance in favor of Twitter.

Numerous analysis tools available

It is one of the most visible against Facebook, the number of tools available on the market to make measurements of Twitter activity and assess the success or otherwise of the brand in its strategy in the network advantages.Most are free and they have a Premium version for more complete reports are not particularly expensive.

rapid analytical and monitoring more accurate

Listening is one of the most important tasks in social media. Without active listening that his followers have to count, brands are lost. In this sense, Twitter has a point in its favor against Facebook thanks to its API. There are many applications and software able to measure and better and more accurately monitor, as Radian 6 or SocialBro.

A great tool for customer service

Its immediacy makes it a very useful channel to respond to inquiries and questions from consumers. Many companies are already used to attend in real time and even others like Tata Docomo have enabled its customers the ability to enable or disable their mobile phone plans through microblogging network, with TwittCom.

The viral potential of your network

Its immediacy, the ability to post more times without cluttering your audience and the public nature of the network of microblogging favor contagion and help enormously to become viral a message, a picture, a story or video. Facebook has a more private nature in their conversations and something that limits their chances, and especially the ability of companies to assess the outcome. So Twitter is a channel frequently used by companies to promote among his followers your ads, contests or initiatives and achieve greater reach.

No algorithms that limit the visibility of tuits

It is estimated that only 10% of the content they publish the marks on their Facebook profiles make it into the feed of his followers, by the EdgeRank that uses the social network to prioritize publications. On Twitter, however, no algorithms or formulas, is an open network and anyone can locate through Twitter to related or experts people in any area of interest to include their publications in its timeline and sort them into useful lists to directly access content that matter most.

concise and direct to the point messages

Twitter encourages communication very focused on the core message, no frills and straight to the point. Being restricted space to communicate 140 characters, it is ideal for the pace of life and work that lead many users, lacking time and who want to learn the news of their brands in an agile and fast.

The dilemma agencies

Many brands prefer Facebook because that will recommend the agencies that hire them. And it is true that many prefer Facebook because it is easier to maintain and get results temporarily. Twitter takes longer and requires more dedication but once it manages to create a community task is simplified.

A machine real-time search

Its advanced searches allow companies to search for specific talks with tremendous ease. With a combination of keywords and thanks to the improvements that Twitter has been introduced in the system it is very easy to find what is telling the network on a particular topic. Using hashtag greatly facilitates this task, unlike Facebook.

A market research tool

The feedback that brands can get their customers on Twitter is powerful.There are many companies fearful of opening a profile and be overwhelmed and not knowing how to control what users say about them.But that is not present does not mean that they will not be criticized in their activity. They simply will not be there to listen and be losing first-hand information on the opinion of its customers, much more direct than any market research can offer.

What other advantages consider that meets Twitter versus Facebook?