Branding and marketing are two very different things. Branding is a part of marketing and the perception of your brand can increase the awareness of your business as well as increase the loyalty of your customers to return time and time again.

Working with a brand design agency will give you some of the best advice that you can find regarding how to to develop up.and further establish your business brand. Here are some interesting facts about branding that you may not be aware of.

Brand awareness it’s thought to be the most important goal of marketing because no one can make an assumption or decision about your business if they do not first know that  it exists.  Brand awareness can encompass everything from the way your products are packaged through to the customer experience that they received in your office or store.

It is thought but it only takes around 10 seconds for someone to develop a first impression for a business logo. However it can take between 5 and 7 views for impressions of this logo for customers and clients to be able to recognise the business brand based purely on the logo. It is for this reason that it is incredibly important that you take time to develop your logo and think about everything from the image through to the colours and text you use. This is where a brand design agency can help you avoid some of the common pitfalls people make when designing the business logo.