How your SME can prepare for Christmas

The festive season is right around the corner, so now is the time to finalise how you plan to make it the most successful season yet for your business.

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  1. Create a financial plan

    This might seem incredibly obvious. However, you might be surprised at just how many businesses don’t have a clear financial plan in place. If you don’t expect to see an increase in customers over the festive season, now is the time to cut back on all non-essential spending. Conversely, if Christmas is typically a busy season for you, you need to guarantee that you have enough resources to fully meet the needs of your customers.

    If you’re based in Cheltenham business advisory services, like the one that can be seen at, could help you to bring clarity to your strategy and secure beneficial brand growth this holiday season.

    2. Embrace the festivities

    Whether you have an online or a physical store, there are many ways in which you can embrace the festive season whilst staying true to your brand. Decorating for the holidays is an excellent way to draw customers in. While some retailers have a dedicated Christmas shop, something as simple as refreshing your window display can be equally as enticing. Plus, you may also want to run a special Christmas promotion to encourage brand loyalty and increase customer spend.

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3. Ensure you’re insured

Making it a habit to check the terms of your insurance policies can help to prevent serious headaches at one of the busiest times of the year as you may find that increased clients or customers require you to update your policy. It is also important to plan for extreme weather conditions, as both flooding and stormy conditions can lead to damaged stock or reduced trading hours.

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