Every company has a culture that sets the tone for the way employees work and the perception of the business by the public. Although it may seem to be a matter of internal concern, this can influence whether customers choose that business over one of its competitors.

Every company has a culture, whether by design or accident. How can a business use its culture to attract new customers and achieve success in the future?

Imagine a business. What do you feel when thinking about this company? You may recall an article or event in the press about this company. Can you remember any stories, comments or experiences people have shared with you regarding this company? How many of these were positive, and how many were negative? Perception is what drives us to continue buying from a company. People are more likely to buy from a business if they hear stories of great working conditions or a positive company culture. They also believe that the staff enjoys working there, and cares about their customers. Treat your staff with Corporate Team Building. Consider Corporate Team Building from 270 Climbing.

Positive media coverage and employee stories can also attract customers. Employees who are committed to cultivating a positive culture will not spread negative messages, or go to the media with numerous scandals. Businesses that value their staff and customers will not have negative press about them. Instead, they will focus on the achievements and successes to showcase to the media.

Not only does it matter how people perceive a company’s culture, but also the way that they act within it. It is important to sell a company to employees and potential staff, especially when trying to attract the best talent.

Staff will also work harder if they want to see the company grow and succeed. They will work harder to make that sale or invest more in their professional development. This in turn will increase productivity.