The stag market is a fun, exciting and potentially lucrative market. Venues, entertainers and entertainment service providers of many kinds can benefit from taking steps to try to capture it, and some businesses even specialise in stag events.
However, the stag market can be a difficult one to truly crack. If you want to capture this segment of business, there are a few things you might want to try.
Market Yourself Appropriately
The stag market is predominantly young, and it is a very lively and exciting market. Calm, measured, strictly professional marketing materials may be desirable in most contexts, but they might not strike quite the right chord here. Produce some marketing materials directly aimed at the stag market that have a younger and more casual tone than your regular, more neutral materials. If you really want to go all out, you could even create a separate web page for marketing to the stag market.
Expand Your Services
Assuming you have an existing business that is not directly targeted at the stag market, you might want to include expanding the range of services you offer with this in mind. Think about the kind of things people on a stag night might want, and see if you can either add them to your available services or partner with an external service provider who can bring them to your business when required.
Try Something Different
While it is usually a good idea to offer the core kinds of things that a stag night might want, it can also pay to offer something different. This should be something that fits well with the kind of experiences people want on a stag night, but they should also be things that are not among the most common offerings and that they are less likely to get if they go elsewhere. For example, you might wish to look into a good rodeo bull distributor such as http://www.gsrodeobulls.com/.
Learn the Market
When trying to capture any new market, there will be some degree of learning involved. While these tips should put you in a pretty good position to start capturing the stag market, there might still be some things you just have to learn as you go. Actively treat the early stages as a learning experience, and work on anything you find needs refinement.
