The internet is crucial for sales, reputation and brand management – so driving traffic to your website is increasingly important. This applies regardless of the items or services that you are selling online. An accountant as well as a business selling used plant machinery and fashion and beauty businesses all need to follow the same advice.

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1. Advertise

The most obvious but most effective way of driving traffic to your website is to advertise. Yes, you will need to pay for it, but the results are often worth it. Customise your paid strategies to suit your needs.

2. Variety is the spice of sites

Vary the format and length of your content to appeal to different types of readers. Use video, audio, infographics, and pictures, as well as text.

3. Social life

Great content is not enough – you have to make sure that people can find it! So you need to utilise your social media channels such as Twitter, Facebook, Google+, Pinterest and Instagram.

4. Headline act

Without an awesome headline, even the most inspiring content will often go unread. Always try and pick the headline that you believe will generate the most traffic.

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5. SEO – because it’s worth it

Optimising your content for on-page SEO is still a worthwhile use of your time. Make the most of image alt text, create internal links, and use meta descriptions. If you are looking for someone to help with your internet presence then take a look at the website of a professional web design company.

6. Go guest blogging

Getting yourself a guest post on a popular and reputable website can increase traffic to your own site.

7. Get guest bloggers on your site

Invite people with similar interests to write a guest blog on your site. By sharing and linking to their guest article, they can bring new readers to you.

8. Target long-tail keywords

These keywords account for the majority of web searches, so ensure that they are being targeted as part of your paid search/SEO work.

9. Stay LinkedIn

You should be posting your content to LinkedIn regularly, as doing so will boost traffic and increase your profile.

10. Write smart

Check out the sites that get the most traffic and then look at ways to create content that those pages would really want to link to.