We are fully immersed in the age of infoxication. The content, unquestioned king on the Internet, has imposed its law and were flooded with huge amounts of information impossible to digest. This greatly hinders the chances that our creations get highlighted, and a hole made in the mind of the target, thereby achieving the purpose for which they were conceived.

The great challenges of marketing content for 2016However, it is not impossible, so you should learn about trends and take them into account when developing a strategy for effective content. To do this, we can be helpful to study the proposals by Moz:

The struggle to get the attention of users will worsen more so in 2016. To provide content frequently will not be enough.

Every day more than 92,000 articles are published on the Internet, which dilutes the ability of our message stand out. Therefore, the goal is not so much focus on maintaining a prolific activity, but in exploiting the differential values of the brand or product. It is also important to consider the inherent characteristics of the product and the target audience in order to develop a content marketing strategy that is truly useful and adds value.

Really should establish appropriate key indicators to assess the results of content strategy. The number of visits or social interactions that records a particular action need not necessarily be synonymous with success in our strategy. To find out, you need to go a step further and analyze what kind of reaction from users is what really expect our target audience. If what we seek is to generate brand awareness, probably a large number of social mentions represent such action. Moreover, a large number of downloads of our white paper can also be indicative that interested in our product, or our brand builds confidence and has positioned itself as a benchmark in the sector. The level of lead quality achieved is also an important to evaluate the effectiveness of certain actions indicator.

The need for integrated communication strategy

The high number of channels, means and ways which display content greatly hinder the ability to develop an effective presence. Companies have limited resources, so they need to optimize their performances and sharpen the wits to multiply the impact. Here comes in creativity, innovation and strong commitment to the need to specialize to achieve the intended objectives. Rather than developing a strategy mass media, it should concentrate its efforts on directly reach the target audience, wherever you are.

The imagination is the limit

Development and technological innovation allow the path laid out and invent new ways to reach customers. This necessarily involves offering an integrated through multiple points of contact experience, study habits and behavior of the target audience. The technology involves users and is present in their daily lives, getting have become multitasking and multi beings. Hence explore new fields and try new solutions and proposals that combine technological innovation with creativity in content are a differential value that gets to draw attention to the brand.

2016 poses new challenges

Users demand quality content related to their interests, and expect brands to surprise them and really offer them something useful, to consume without effort and exceed their expectations. Companies have to commit to breaking the rules, unravel the mysteries of behavior and needs of its customers and strive to excel. If you do the same as the rest, they will remain one more.