How to Make Sure your Restaurant Branding is Right
When you have taken the plunge and decided to open up your own restaurant there are so many things that you will need to consider – from your suppliers, to setting up an online payment gateway, to finding staff, it is hard work but incredibly rewarding as well – and you have the pride of it being all yours.
One of the things that it is really important to consider that can often be overlooked is branding. Branding can be what makes or breaks a company – successful branding is incredibly important for any business to work.
The first part of this is your restaurant name – even this needs careful consideration, as it needs to be memorable to your customers, and reflect what is on offer at your restaurant. Make sure that the name is also easy to spell and pronounce as you want people to be able to easily find you online as well when they search.
When it comes to restaurant branding, a menu is one of the most important parts of the whole thing. Often, customers will make a decision where to eat based solely on the menu, so you do need to get a few things right when creating your menus:
-Make sure that descriptions of the dishes are clear and appealing as well as accurate
-Make sure that the sections are clearly defined and obvious – e.g. Starters, mains, seafood
-Don’t forget to include information about allergens such as nuts and dairy, as well as vegan and vegetarian